*Please note:  Some conference sessions take place in a 19+ venue, therefore only delegates who are 19+ years of age are eligible to attend*

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FRIDAY OCT 22

HOW TO WORK THE INTERNET SO THE INTERNET CAN WORK FOR YOU!
11:45am – 1pm – The Regatta Room

Social marketing can be incredibly overwhelming and frustrating if you don’t know how to use it!  Our panel of social marketing gurus will actually show you how to use different music and networking platforms to improve your fanbase through specific online tactics. They will show you the tricks of the trade including how to integrate these platforms, the importance of metadata and how to use it, how to manage your social media presence and what you can do as an artist to connect and sustain fans in unique ways.

Speakers

Erin Kinghorn – Product Manager, Frontside Promotions Group (CAN)
Andres Mendoza – Artist Manage, Cuto (CAN)
Brian Thompson – Managing Partner, Thorny Bleeder Records (CAN)

MARKETING YOUR MUSIC ACROSS THE OCEAN
11:45am – 1pm – The Avenue (*19+ only)

Promoting yourself in the UK and Europe can be a smart and beneficial business move for yourself as an artist!  This group of industry professionals will discuss some key steps that you can take to penetrate the UK/European music market, who you as an artist should be aligning yourself with to get noticed overseas and how to maintain that marketing momentum from across the ocean.

Speakers

Mark Meharry – Director, Music Glue (UK)
Lisa Whytock – MD, Active Agency – Producer, Showcase Scotland at Celtic Connections (UK)
Howard Monk – Music Promoter & Co-Founder, The Local (UK)
Ben Garcia – Novasonik (EU)

TV or MOVIE… AD’s or VIDEO GAMES… THERE’S A PLACE FOR YOU!
1:10pm – 2:25pm – The Regatta Room

Music is becoming more and more competitive so artists have to become more and more creative in getting their music out to the public.  This group of music supervisors will show you some examples of successful music placements and discuss what does and doesn’t work when it comes to placing music with picture.

Speakers
Bob Hunka – Industry Consultant, HunkArts Productions/SOCAN Rep. (US)
John McCullough – Independent Music Supervisor (US)
Natasha Duprey – Director of Music Supervision, S.L. Feldman & Associates (CAN)
Andrea von Foerster – Music Supervisor, Firestarter Music (US)

STEP 1:  KNOW YOUR MARKET BEFORE YOU START MARKETING YOUR BRAND!
1:10pm – 2:25pm – The Avenue (*19+ only)

It’s easy to start a website and create a mailing list, but if you don’t know who you’re marketing to all of your hard work can be a lot of wasted time.  This workshop will illustrate for you how target your demographic, how to plan and execute a marketing and publicity blitz based on that target market and how to properly construct marketing plans to further your success.  Our group of marketing and publicity professionals will also be able to give some tips on what not to do when it comes to marketing to your fans!

Speakers
Ken Beattie – Publicist, Killbeat Music (CAN)
Jules Lynch – Entertainment Business Affairs (CAN)
David “Click” Cox – President, CLK Creative Works (CAN)

ONE-ON-ONE MENTORING SESSIONS
2:30pm – 4:30pm – The Avenue (*19+ only)

Back by popular demand the One-on-One Mentoring Sessions will allow you to meet with major industry professionals to get your networking started! During this two hour session these heavy hitters are available to all conference delegates for quick 10-15 minute meetings, so get your pitches and questions ready! Appointments can be made by contacting Melissa@breakoutwest.ca and are filled on a first come first served basis so make sure to R.S.V.P. quickly!

Mentors:

ERIN KINGHORN – Product Manager, Frontside Promotions Group (CAN)
ANDRES MENDOZA – Artist Manage, Cuto (CAN)
BRIAN THOMPSON – Managing Partner, Thorny Bleeder Records (CAN)
BOB HUNKA – Industry Consultant, HunkArts Productions/SOCAN Rep. (US)
JOHN MCCOULLOUGH – Independent Music Supervisor (US)
ANDREA VON FOERSTER – Music Supervisor, Firestarter Music (US)
MARK MEHARRY – Director, Music Glue (UK)
HOWARD MONK – Music Promoter & Co-Founder, The Local (UK)
KEN BEATTIE – Publicist, Killbeat Music (CAN)
COLE STEPHENSON – Entertainment Business Affairs (CAN)
JESSE TANAKA – Publicist, Killbeat Music (CAN)
BRENT OLIVER – Director/Talent Buyer, Foundation Concerts (CAN)
DAVID J TAYLOR – Engineer/Producer, Twisted Pair Productions (CAN)
MONTE MALONE – Vice President, A&R Worldwide (US)

GRANT LAWRENCE PRESENTS:  MAKING FRIENDS WITH THE MEDIA: A PUBLICITY-SAVVY SEMINAR
2:30pm – 4:30pm – The Regatta Room

In 2010, the media surrounds us at every turn. All of those mediums are at your disposal to publicize and promote your music should you use the media to the correct advantage. In this very informative and positive seminar, Grant Lawrence, a long time musician and CBC Radio 3 music journalist, will share the secrets of making friends with the media, writing a great press release, giving the best interview, and how to use all the latest social networking tools that maximize publicity possibilities. Remember that a great relationship with the media is just as important as a great relationship with the fans.

BREAKOUT WEST NETWORKING MIXER
4:30pm – 5:30pm – The Avenue (*19+ only)

SATURDAY OCT 23

ONE-ON-ONE MENTORING SESSIONS
2:30pm – 4:30pm – The Avenue (*19+ only)

Back by popular demand the One-on-One Mentoring Sessions will allow you to meet with major industry professionals to get your networking started! During this two hour session these heavy hitters are available to all conference delegates for quick 10-15 minute meetings, so get your pitches and questions ready! Appointments can be made by contacting Melissa@breakoutwest.ca and are filled on a first come first served basis so make sure to R.S.V.P. quickly!

Mentors:

ERIN KINGHORN – Product Manager, Frontside Promotions Group (CAN)
ANDRES MENDOZA – Artist Manage, Cuto (CAN)
BRIAN THOMPSON – Managing Partner, Thorny Bleeder Records (CAN)
BOB HUNKA – Industry Consultant, HunkArts Productions/SOCAN Rep. (US)
JOHN MCCOULLOUGH – Independent Music Supervisor (US)
ANDREA VON FOERSTER – Music Supervisor, Firestarter Music (US)
MARK MEHARRY – Director, Music Glue (UK)
KEN BEATTIE – Publicist, Killbeat Music (CAN)
DAVID COX – President, CLK Creative Works (CAN)
JESSE TANAKA – Publicist, Killbeat Music (CAN)
BEN GARCIA – Novasonik (EU)
ELIZABETH SPEAR – Senior Creative Manager, Ole (CAN)
NATASHA DUPREY – Director of Music Supervision, S.L. Feldman & Associates (CAN)
BONNIE FEDRAU - Managing Director, Entertainment Business Affairs Inc. (CAN)

SOCAN PRESENTS SONGWRITING:  THE CRAFT & THE BUSINESS
2:30pm – 4:30pm – The Regatta Room

“It all starts with the song!”  SOCAN presents an informative review of the craft and business of songwriting.  Hear tips, advice and discussion from the pro’s on how to become a better writer and how to navigate the changing business.  Featuring Bill Henderson: Best known for his work with the group Chilliwack, Bill Henderson has penned such iconic pop songs as “Lonesome Mary”, “Fly By Night”, and “My Girl (Gone, Gone, Gone)”

Moderator
Terry O’Brien – Education and Outreach Manager SOCAN – Western Canada
Speakers
Bill Henderson – Artist, Producer & Songwriter
Shaun Verreault – Artist & Songwriter

BREAKOUT WEST NETWORKING MIXER
4:30pm – 5:30pm – The Avenue (*19+ only)

SUNDAY OCT 23

S.A.C. DEMO CRITIQUE
11:45am – 1pm – The Avenue (*19+ only)

Your music is the best marketing tool you have… or is it?  This panel of songwriters, producers and industry reps will offer feedback on your most important work: your music!  CD drop off will take place at the BreakOut West registration desk and will close at 11AM SHARP on Sunday October 24th.  Please submit songs on audio CD and include four hard copies of lyrics.  Due to time contstraints some songs may not be reviewed.

Moderator
Luc Hart – Engineer/Producer, Twisted Pair Productions (CAN)

Speakers
David J Taylor – Engineer/Producer, Twisted Pair Productions (CAN)
Brian Hetherman – Vice President Industry Affairs, FACTOR (CAN)
Blair Packham – Singer/Songwriter (CAN)
Elizabeth Spear – Senior Creative Manager, Ole (CAN)

MMF TOUR MANAGEMENT SESSION
11:45am – 1pm – The Regatta Room

Whether you’re hitting the road in a van or a full sized tour bus, catch up with our panel of industry professionals who have worked with touring artists of all calibers.  Learn the dos and don’ts of the road as our panel consisting of a manager, agent, promoter and tour manager guide you through the process step by step to successfully plan and execute a profitable tour!

Speakers
TBA

JAM LIKE EVERYBODY’S WATCHING!
1:10pm – 2:25pm – The Avenue (*19+ only)

A live performance can make you or break you as an artist.  This live performance coaching session will illustrate what you should be doing to lock in and maintain your audience’s attention as well as what not to do while performing.  This coaching session will also include tips and tricks on how to plan your stage, how to design a proper set list and how to conduct yourself during a soundcheck.

Speakers
Monte Malone – Vice President, A&R Worldwide (US)
Darlene Reece – ear4sounds Entertainment & Productions (US)

FACTOR: STILL FUNDING AFTER ALL THESE YEARS
1:10pm – 2:25pm – The Regatta Room

FACTOR funds have kicked started many Canadian Artists careers throughout the 28 years they have been operating. FACTOR’s proud record of helping artists help themselves includes countless cash initiatives for touring, promotion, marketing and album production. In this interactive session, we are ready to point you to the money that could make all the difference in your career.

Speakers
Julia Train – Communications Manager, FACTOR (CAN)
Brian Hetherman – Vice President Industry Affairs, FACTOR (CAN)

ONE-ON-ONE MENTORING SESSIONS
2:30pm – 4:30pm – The Avenue (*19+ only)

Back by popular demand the One-on-One Mentoring Sessions will allow you to meet with major industry professionals to get your networking started! During this two hour session these heavy hitters are available to all conference delegates for quick 10-15 minute meetings, so get your pitches and questions ready! Appointments can be made by contacting Melissa@breakoutwest.ca and are filled on a first come first served basis so make sure to R.S.V.P. quickly!

Mentors:

JOHN MCCOULLOUGH – Independent Music Supervisor (US)
MARK MEHARRY – Director, Music Glue (UK)
HOWARD MONK – Music Promoter & Co-Founder, The Local (UK)
KEN BEATTIE – Publicist, Killbeat Music (CAN)
JESSE TANAKA – Publicist, Killbeat Music (CAN)
BRENT OLIVER – Director/Talent Buyer, Foundation Concerts (CAN)
AIMEE HILL – Publicist, All Access Entertainment (CAN)
BEN GARCIA – Novasonik (EU)
DAVID J TAYLOR – Engineer/Producer, Twisted Pair Productions (CAN)
DARLENE REECE – ear4sounds Entertainment & Productions (US)
ELIZABETH SPEAR – Senior Creative Manager, Ole (CAN)
BONNIE FEDRAU - Managing Director, Entertainment Business Affairs Inc. (CAN)

SOCAN SONGS & STORIES
3:00pm – 4:30pm – The Rotary Centre For The Arts

This songwriters circle will showcase the talents of both veteran songwriters and fresh new faces and will give the audience an opportunity to hear the story behind the songs.  The Society of Composers, Authors and Music Publishers of Canada (SOCAN) is proud to work on behalf of music creators and their publishers.  Don’t miss this intimate and inspiring performance by some of Western Canada’s finest songwriters.
Host – Neil Osborne

Performers
Don Amero
Shaun Verreault
Ariane Mahrÿke Lemire
Neil Osborne

$10 general Admission
http://www.selectyourtickets.com/venue.php?venue_id=9